I cannot stand the phrase “Guru” in the use of the internet marketing industry!

I Hate it!

It makes me think of people who start dancing like a late 90’s raver in your living room because a Chemical Brothers song comes on MTV.  The sort of annoying 22yr old who goes on about the great nights out at the Haciendca, when actually the were about 4yrs old when it was shut down!

Grrr…. Anyway,

This short article is very basic guideline about writing content for a website.

Your website content is what sells your business.  It needs to be short, punchy and to the point.

The content of each page needs to be focused on what the particular service or aspect of your business you are trying to sell.

Make sure the content is unique, and split it up into blocks or even pages, this will keep your reader engaged and interacting with your site.

Well I hope this has helped you (and possibly made you smile as well)!

statusseo content creation

This is a very brief explanation of the difference between an Organic SEO campaign and a PPC Campaign.

2 groups of kids decide to start selling Lemonade.

The first group of kids pool their money together and go into tescos, they buy as much lemonade as they can afford and set up a stall.  They can start selling it straight away and start making money, but when it runs out they have to go back to Tescos and buy more.

This is Pay Per Click, instant results, instant income and sales but you have to keep on paying.

The second group of kids buy one lemon, they cut it up, keep the seeds and plant them, it takes longer than buying it in Tescos but at they end up with an orchard of Lemons that they can make as much lemonade as they want with.

This is Organic SEO, it takes longer but the results mean that you aren’t constantly handing over money after your initial investment.

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When was the last time you checked how much traffic your site is receiving or how much business your website generates?

Do you think SEO and internet marketing is not important?

I’m not going to lecture you, just give you some simple figures, then I’ll ask the same question again at the end.

The Population of the World is estimated 6.6 billion people.

1.2 billion will search the internet every day.

60 million of those searches will be performed by people in the UK.

14 million search the internet daily and more than 70% search the internet via search engines.

85% of those searching in the UK are using Google.

That means that just under 10million people every day are  day actively searching for goods and services in the UK using Google.

About 85% of all the traffic from google comes from the first page, another 10% from the second page.

Try it, perform a search in Google for your products and services; is your business there?

I’ll ask again:

Do you think SEO and internet marketing is not important?

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Ok, so Google chrome has been released for nearly a month now, and I have to say, I don’t like it.

It may be intuitive and it may help you refine your searches and it’ll buy you a newspaper in the morning and make you chicken soup when you’re ill but I just don’t like the feel of it!

For a long time, myself and many others haven’t fully trusted Google.  Google has gotten too big and is running unchecked.

I feel that this is just a way to push Firefox out of the way.  Google couldn’t outright buy Firefox as it’s not for sale in the first place.  So if you can’t attack your enemies directly - then hug them to death!  Google has always supported firefox and probably on the face of it always will.

But I feel the plans for Google chrome are Google sticking their toe in their first step to world domination, If we’re not careful in 15 years time we will be using google computers synchronised with our google phones to catch the google bus/train on our way to whichever business we work for that is has been bought out by google and then when we get home eating our google pizzas whilst watching our google tvs!

Google are doing a brilliant PR job at the moment, getting bigger and bigger, but because it was started by a couple of nice guys in a garage in california we don’t seem to mind.

Anyway, a bit ranty I know but back to chrome, I hope it doesn’t take over and push out firefox, and I don’t think it will so at the moment my views on google chrome - just another browser I have to validate for!

There is an interesting debate on this matter on the randa clay blog

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I’ve spent the day looking for a way to insert an rss feed into my site so that I could:

1.  Subscribe and publish the headlines for my blog directly onto my site

2.  Play around with a bit of technology.

Now I know that there’s a lot of noise about how great rss is with regards to burning a feed which I have done, which now means that you lucky readers can subscribe to my blog (I would appreciate that somebody subscribed to my blog - not just the spammers who are trying to sell viagra and debt management loans!!!).

What I wanted to do was also put a feed from a few other sites into my site, relevant headline stuff from sites I use a lot.

But it has occurred to me that none of the search engines will actually spider the javascript that I need to put into my site.  And they do then all the robots are going to do is spider a rss feed.

I really can’t see the point in that when I can create good quality content myself.

So my thoughts on RSS, great to stick on a blog so people can subscribe but to be quite honest, a bit of a waste of time if you are hoping it is going to provide loads of rich content - its the equivelent of using <frames> - the content might look pretty but no search engine will associate the content with your site.

So I’m quite happy updating my little headlines section with my new posts which I will be doing in a few hours.

If you agree, disagree, think I’m an Idiot or can convince me otherwise then please leave a comment (as long as your not flogging viagra!!

ta ta for now

dt

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It has been a while, since I have posted - mainly due to my battle with the incompetence of Orange.  I have had no internet access at all for nearly a month.  As someone who spends most of the day on the internet, either working or browsing for business it truly has been like having an arm cut off!

Anyhoo….

The boys at goofy-foot now have their site up and running and I am working on it daily.  One of the things that I have needed to to was create a .htaccess file.

Now for anyone who doesn’t know that much about .htaccess it can be an extremely powerful - if it’s done right.  I’ll be writing a guide soon on what it is and how to use it.  Like all things, I could just point you to a generator - there are some good ones out there by the way.  But I am a firm believer in the teach a man to fish and he’ll eat for a day, show a man how to fish and he can feed himself (the only problem I have with that is that it puts the fishermen and the fishmongers out of business but what the hey?).

Have fun boys and girls

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I attended my first networking event ever for my business yesterday at an event in the Lowry Theatre yesterday laid on by networking4business.com.  I met lots of interesting people - from a private detective to a plumber handing out rubber ducks!! - and made a lot of useful contacts.

120 people attended the event in Studio 3 at the Lowry Theatre in Manchester, all of whom were extremely hot at the end of it (air conditioning next time would be a good idea)!

I will be following up all the useful contacts and interesting people that I made but I have to say, If you, like me are a new small business, get up, go out and start networking.  This event was a brilliant way to meet new people and potential customers, and to start introducing yourself to the world.

For the princely sum of £10 I have met lots of contacts who I will be following up.  I will definitely be attending the next one on the 22nd May.

Well, back to work and if we exchanged details in the Lowry, you may be hearing from me soon…

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This is actually an old post from the blog that I managed to destroy whilst upgrading wordpress, but it is quite useful (and geeky if you like) so I thought I’d reprint it here…

As any regular(ish) visitors know, my site has changes a bit over the last month, it’s been tidied up and ‘flashed’ up as well. What was once still is moving and all the better for it.

However, I was proud that I had got my home page W3C compliant. Then I had the flash put in and it all went to buggery!!!

Well… The main problem here is that I was using the <embed> tag that the W3C really doesn’t like.

and isn’t W3C compliant. Here is a link to an extremely helpful site that explains the ‘double-satay’ method extremely well.Using this method in Dreamweaver it is extremely easy to replace the coding of the flash insertion whilst retaining the shape of the site and your W3C validation - which, in the world of SEO can only help you!

See you soon

dt

statusseo homepage

Phew! I spent most of yesterday uploading, reloading and generally using bad words to scream at my computer because I had upgraded Wordpress to 2.5 and not made a copy of my existing blog (yes you can guess what happened, I lost the lot).

When I got the blog back up and running, my one favourite plugin - sociable bookmarking, wasn’t working.

It is a brilliant plugin but just wouldn’t work, It’s installed correctly and everything but just doesn’t like me.

So, after having hunted round, looking for help and generally getting more and more angry with myself I then realised that I simply hadn’t activated it correctly!!

Well, all’s well that ends well and as you can see it’s working fine now!

So, here are my 2 tips for today, if you are changing ANYTHING about your site, blog, whatever, ALWAYS ALWAYS BACK IT UP FIRST! I cannot stress that enough, fortunately I had only a few posts which I can get back by searching the google cache so it wasn’t to bad, but imagine if it was a year down the line…?

Second tip, if you’re having problems with a wordpress plugin, look at their plugin-directory for support, but specifically, if you want a good social bookmarking plugin I cannot recommend the sociable bookmarking tool enough!

ta ta for now

David

Hi, and welcome to the statusseo blog.

We are here to provide you with a more informal, behind the scenes, whats going on, type of info. Here we will tell you about the highs, the lows and the inbetweens of not only seo but as trying to make it as a small start up.

See you soon

David