This is a very brief explanation of the difference between an Organic SEO campaign and a PPC Campaign.

2 groups of kids decide to start selling Lemonade.

The first group of kids pool their money together and go into tescos, they buy as much lemonade as they can afford and set up a stall.  They can start selling it straight away and start making money, but when it runs out they have to go back to Tescos and buy more.

This is Pay Per Click, instant results, instant income and sales but you have to keep on paying.

The second group of kids buy one lemon, they cut it up, keep the seeds and plant them, it takes longer than buying it in Tescos but at they end up with an orchard of Lemons that they can make as much lemonade as they want with.

This is Organic SEO, it takes longer but the results mean that you aren’t constantly handing over money after your initial investment.

Return to the statusseo homepage